I built a $200K practice.
And I can still
see the ceiling.

I became a registered nurse in 2012, driven by something I couldn't fully articulate at the time — a genuine desire to make a real difference in people's lives. I worked in hospital settings for years. I was good at the clinical work. But the 12-hour shifts, the lack of autonomy, the feeling of being a cog in a system that didn't always have the patient's best interest at the center — it wasn't sustainable.

So I went back to school. Earned my Master of Science in Nursing and then my Doctorate. Became a board-certified Psychiatric Mental Health Nurse Practitioner. And in early 2023, I launched my own virtual psychiatric practice in Washington State.

I called it Seattle Therapeutic Services. I specialized in functional psychiatry — treating the root causes of mental health conditions, not just the symptoms. I took an integrative approach: labs, nutrition, lifestyle, pharmacology when appropriate. I practiced the way I had always wanted to practice.

Within my first year of fully committing to it, I had a six-figure practice.

In my second full year — 2025 — I generated over $200,000.

I work from home. I set my own schedule. No commute. No hospital politics. No one telling me how to practice. I have the autonomy I was looking for when I started all of this.

I am still doing prior authorizations for medications I have prescribed hundreds of times. My income is still entirely determined by how many patients I see multiplied by what I am paid per visit. I built exactly what most clinicians are hoping to build. And I can see the ceiling from here.

That ceiling is not unique to me. It is built into the model most clinicians inherit when they go into private practice — see patients, bill insurance, build referrals, grow caseload. That model produces income that is entirely dependent on your physical presence. It produces a caseload dependent on referral sources you have no control over. It produces an administrative burden that grows with every patient you add. And it produces a financial ceiling that you hit the moment you are full.

The conventional advice is to work harder. See more patients. Get on more panels. Post more on social media. Network more. I tried all of that. And effort produces something. But the pattern doesn't change. Because the problem is not effort. The problem is architecture.

That's why I built Campaigns to Cash. Not because I think private practice is a mistake — it is the best professional decision I have ever made. But there is a version of it that actually works the way you hoped it would when you started. And most clinicians are not running that version. Not because they're not capable. Because nobody gave them the business half of what they needed.

I have spent years learning what actually works in clinical practice marketing — from Shanda Sumpter, one of the top marketing and business coaches in the country. From Paul Murphy, the YouTube SEO expert who has helped thousands of content creators build search-driven audiences. From Donothan Gamble, an internet and affiliate marketing expert. I have taken what I learned from all of them and filtered it through the lens of someone who understands clinical practice from the inside.

That combination — clinical credibility plus real marketing expertise — is what makes Campaigns to Cash different from every other practice coach or marketing agency targeting clinicians. The clinicians I work with are not failing. They are running a model that was never designed to give them what they wanted. The model can be changed. That is what this is about.